![]() ![]() 2.4 lakh crore) for 2022.Ĭhannels has also started charging e-commerce merchants a 1 percent to 5 percent commission fee from this month.ĭouyin has been charging 1 percent to 10 percent since 2020. In November, Tencent President Martin Lau said Channels' advertising revenue was on track to reach 1 billion yuan in the fourth quarter of 2022.įor TikTok and Douyin, research firm Insider Intelligence estimated in April last year that ad revenues would together reach more than $30 billion (roughly Rs. So naturally you come across a lot more ads with short videos," Li said. "When you are already scrolling and come across an ad, you don't think twice about it. TikTok requires content creators to have more than 10,000 followers to start monetising.Ĭhannels has also opened up ad opportunities "like never before", said Li Yikai, general manager of Americas and EMEA at ad agency Nativex, versus WeChat that pushes a few ads a day. Tencent has also slashed the threshold for monetisation on Channels, allowing users with as few as 10 followers, versus 1,000 earlier, to start making money through advertisements. If the host recommends a product during the chat, a link can pop up on the screen to take viewers to a Mini Program where they can buy the product using WeChat Pay. Tencent Meetings is a Zoom-like teleconference service while mini programs are like apps on Apple's iOS and Google's Android operating systems but less data intensive and run within WeChat.Īn integration would allow, for example, a podcast host to conduct an interview on Meetings and livestream it on Channels. Tencent has been integrating many of its products, ranging from Tencent Meetings to WeChat Mini Program, with Channels to help creators livestream content just like the U.S. ByteDance does not publicly disclosee official GMV numbers. ![]() 12 lakh crore) in 2021, a six-fold jump from 2020 levels, sources said at the time. Why Elon Musk Wants to Make X, an 'Everything App'īut Douyin was already aiming to bring its GMV to over 1 trillion yuan ($155 billion or roughly Rs. ![]()
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